If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled process has transformed into a buyer-powered, self-guided tour. Here are some compelling stats to further illustrate this phenomenon: 81% of shoppers conduct online research before buying. (Source: AdWeek) …
Your Website Is a Two-Way Channel Today’s digital marketing landscape is packed with interaction, user-generated content, dynamic search results and more. It’s no wonder that the competition for leads grows ever more fierce. How is it possible to cut through all the noise and provide real impact with your visitors? You’ll need to put …
Customer expectation from brands is at an all time high and as a result customers are demanding immediate attention when they look for help. As marketers, we have to take some responsibility for the hoops that we make our customers jump through. We have become obsessed in pushing prospects down this imaginary funnel and recording …
It seems nowadays, more and more people are committing to automation to make their lives easier. This can appear as a Samsung fridge that lets you know when you are out of milk or your thermostat giving you the temperature sanity check as the spring starts to roll in. If much like myself, your home is yet to be kitted out with the latest automation tech, then your brush with smart systems may be found in your marketing alone.
Let’s face it, artificial intelligence or AI has been around a while. Its one of those topics that generate contradictory feelings. On the one hand, we are impressed by the concept especially when we consider discussions on cognitive learning, cognitive computing and cognitive algorithms . We are enthusiastic about the opportunities AI can open up and its …
“Social media replaces nothing but compliments everything” – Neal Schaffer According to Hootsuite’s 2018 state of digital report, there are more than 3 billion people around the world using social media each month. It’s no secret that in recent years, digital marketers have tapped into this audience to promote their brands by sharing content, sponsoring social …
Marketing has changed In the ever-changing world of online communication, businesses need to stay informed and adapt accordingly. With the introduction of GDPR, understanding how to use the web for marketing became even more complicated. But complicated does not mean impossible. One positive effect of the introduction of GDPR has been an increase in consumer …
If someone were to ask you what a marketer’s most important goal is, how would you answer? It’s likely your answer would be teetering somewhere around generating leads, and yes, lead generation is extremely important. But what about the customers you already have? It’s so easy to get fixated on capturing new business. After all, …
The word in most marketing meetings these days is all about automation! It frees you up to focus on higher value activities, like strategy, by automating repetitive and mundane tasks. With marketing automation technology improving by the day, it’s easy to see why it’s become so prevalent. Firstly its important to remember that the goal …
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