Category: Automation

If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled …

  Your Website Is a Two-Way Channel Today’s digital marketing landscape is packed with interaction, user-generated content, dynamic search results and more. It’s no wonder that the competition for leads …

Customer expectation from brands is at an all time high and as a result customers are demanding immediate attention when they look for help. As marketers, we have to take …

It seems nowadays, more and more people are committing to automation to make their lives easier. This can appear as a Samsung fridge that lets you know when you are out of milk or your thermostat giving you the temperature sanity check as the spring starts to roll in. If much like myself, your home is yet to be kitted out with the latest automation tech, then your brush with smart systems may be found in your marketing alone.

Let’s face it, artificial intelligence or AI has been around a while. Its one of those topics that generate contradictory feelings. On the one hand, we are impressed by the …

“Social media replaces nothing but compliments everything” – Neal Schaffer According to Hootsuite’s 2018 state of digital report, there are more than 3 billion people around the world using social media …

Marketing has changed In the ever-changing world of online communication, businesses need to stay informed and adapt accordingly. With the introduction of GDPR, understanding how to use the web for …

If someone were to ask you what a marketer’s most important goal is, how would you answer? It’s likely your answer would be teetering somewhere around generating leads, and yes, …

The word in most marketing meetings these days is all about automation! It frees you up to focus on higher value activities, like strategy, by automating repetitive and mundane tasks. …