It’s time to step up your email marketing game in 2021. With people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd.Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer …
Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation, your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt with …
If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled process has transformed into a buyer-powered, self-guided tour. Here are some compelling stats to further illustrate this phenomenon: 81% of shoppers conduct online research before buying. (Source: AdWeek) …
Most digital marketers send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move: According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter, while only 10% prefer Facebook. And marketers find them useful as well. The number-one use of email …
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