Category: Email

You might be wondering whether email marketing trends still matter. Are people still reading emails and is it still a valid part of your Marketing Strategy? Well, according to research …

Email marketing is one of the oldest types of digital marketing (did you know the first ever email was sent in 1971?) and is still used widely by businesses. Why?… because …

It’s time to step up your email marketing game in 2021. With people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of …

Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation, your …

If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled …

Most digital marketers send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move: According to the Nielson Norman group, 90% …