No longer are your customers walking past your door; they’re looking you up before they even step out the door. Having an online presence is the first step, but now you need to make sure you’re being found on this vast digital landscape. You may have used local search yourself, but often wondered what you …
Editor’s Note: This post was originally published in January 2019, and has been updated with additional content on January 2022. In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to …
All digital marketers generally agree that pay per click advertising is a great tool to boost website traffic and increase online leads. Its effectiveness can be attributed to the 3 common characteristics that all great marketing campaigns have: 1) It’s targeted 2) Predictable (to a certain extent) 3) Measurable. The challenge arises when clients or …
Today’s internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has had a significant impact on how searchers find content and how content is being ranked, which in turn has a big impact on a business’ overall Search Engine performance. …
One thing we can all agree on when it comes to digital is that “things change”! At the end of last year we wrote a blog post around The Future of Marketing and introduced our 5 Predictions for 2019. One of our predictions was around the growth of On SERP SEO. So what is On …
Is SEO dead? Should today’s marketers still put time and energy into building links? If you’ve been wondering about the future of SEO, you’ve come to the right place! Consider the last time you wanted to try a new restaurant or store. Did you search for its location on the Internet? Did you read reviews …
Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online. Your potential customers are looking for the fastest path to the …
Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. To help you get a …
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