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The Importance of Keeping Your Lead Generation Pipeline Full

Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. As a marketer, you want to see as many people …

5 Ways You’re Sabotaging Your Own Landing Page Conversions

It’s a sad tale we’ve heard time and time again in this industry: “my ad gets hundreds of clicks, but almost no conversions.” After triple-checking for broken links or faulty submission buttons and re-analyzing your target audience, you’re left wondering why your visitors still aren’t converting. Something must have happened while these visitors were on your landing page. …