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A Marketer’s Guide to Amazon Ad Types

The benefit of Amazon’s marketing is illustrated in its most recent financial results. It is the third-largest digital advertising platform in North America after Google and Facebook. And in 2021, Amazon had the highest-selling Black Friday to Cyber Monday shopping weekend ever, with clothing, beauty, home, and toys amongst the top-selling categories. According to Amazon, in …

What is Inbound Marketing and Why Is It Important?

If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in their digital strategy. While it’s easy to grasp the basics, inbound marketing can be a tricky, but cost-effective process that lets you convert customers organically (and …

Everything Businesses Need to Know About SEO

Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online. If you’ve spent as much time as we have researching the ins and outs of SEO, you’ve probably realized that …

Succeeding in the New Normal with LinkedIn

Business Case for LinkedIn and the New Normal The impact of COVID-19 pushed people out of their comfort zones. While uncomfortable, it is also the best way to grow. Because so many in-person meetings, networking events, and tradeshows were put on hold in 2020, LinkedIn became an even more attractive option because it: Boasts 63 …

7 Tips To Maximize Your Digital Ad Budget

All digital marketers generally agree that pay per click advertising is a great tool to boost website traffic and increase online leads. Its effectiveness can be attributed to the 3 common characteristics that all great marketing campaigns have: 1) It’s targeted 2) Predictable (to a certain extent) 3) Measurable. The challenge arises when clients or …

Increasing Leads and Sales with Digital Advertising

From the first days of moving pictures to the rise of the internet, very little has changed in the principles of advertising. We still create the measure based on the expectations of the audience. We still test to see which messages are the right ones to use and who are the right people to see …

Increasing Leads and Sales with Digital Advertising

From the first days of moving pictures to the rise of the internet, very little has changed in the principles of advertising. We still create the measure based on the expectations of the audience. We still test to see which messages are the right ones to use and who are the right people to see …