Marketing campaigns that align with the seasons can help businesses build connections with customers during holidays, special events, and changing weather. Taking advantage of these seasonal times is a smart …
The impact of artificial intelligence (AI) on different industries is swiftly changing, bringing more effectiveness, savings in costs, and improved decision-making. However, incorporating AI into business operations is challenging, particularly …
If knowing is half the battle, then the other half is acting on that knowledge. As an executive in a digital marketing agency, I’ve come to realize that I work in …
When considering PPC (paid-per-click) campaigns as part of your digital marketing efforts, there are some underrated ways you can use it to help enhance your campaigns. Content and paid social …
Google Analytics has always been a powerful tool for businesses, especially when the time is put in to set it up correctly. It can provide so much more insight than …
LinkedIn, as a professional networking platform, has business credibility. With LinkedIn ads, you can generate leads, drive website traffic, and build brand awareness with an audience of more than 850 million …
The benefit of Amazon’s marketing is illustrated in its most recent financial results. It is the third-largest digital advertising platform in North America after Google and Facebook. And in 2021, Amazon …
If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in their …
Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to …
Business Case for LinkedIn and the New Normal The impact of COVID-19 pushed people out of their comfort zones. While uncomfortable, it is also the best way to grow. Because …
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