Category: Digital Advertising

If knowing is half the battle, then the other half is acting on that knowledge. As an executive in a digital marketing agency, I’ve come to realize that I work in …

When considering PPC (paid-per-click) campaigns as part of your digital marketing efforts, there are some underrated ways you can use it to help enhance your campaigns. Content and paid social …

Google Analytics has always been a powerful tool for businesses, especially when the time is put in to set it up correctly. It can provide so much more insight than …

LinkedIn, as a professional networking platform, has business credibility. With LinkedIn ads, you can generate leads, drive website traffic, and build brand awareness with an audience of more than 850 million …

The benefit of Amazon’s marketing is illustrated in its most recent financial results. It is the third-largest digital advertising platform in North America after Google and Facebook. And in 2021, Amazon …

If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in their …

Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to …

Business Case for LinkedIn and the New Normal The impact of COVID-19 pushed people out of their comfort zones. While uncomfortable, it is also the best way to grow. Because …

All digital marketers generally agree that pay per click advertising is a great tool to boost website traffic and increase online leads. Its effectiveness can be attributed to the 3 …

Did you know that your digital ads may not be reaching some of your target audience because they use an ad blocker? OK Now that we have that shocking statement …