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Let’s Simplify Some Commonly Confused SEO Concepts for You

Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. To help you get a …

25 Online Tools Every Hands-On Marketing Professional Should Be Familiar With

If you’re an entrepreneur who’s just starting out, a “hands-on” SMB owner, or a marketer with a relatively small budget, the chances are that you want to make every marketing dollar count. Fortunately for you, there are some great digital marketing tools to help in executing your marketing strategy and getting the best possible results …

3 Ways to Boost Your Marketing Strategy Before the End of 2017

This time of year tends to get busy, with preparations for Christmas taking up much of our extra time and energy. One thing we don’t do early enough, however, is look for ways to improve (usually we wait until New Year’s Day to do this…and we all know how that turns out!). The same is …

How Big Data Can Help Your Content Marketing Efforts in 2017 and Beyond

Big data refers to the cumulative data sets that your company acquires. This includes customer information, statistics and any other relevant business information that gets generated in your business. According to contenttools.com, only 12% of the data that a company generates is used, meaning that 88% of the information available out there can be transformed into …