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The Role of the Customer is Changing – Are You Ready?

The role of the customer is changing. Nowadays, customer expectation from the companies and brands they support and work with is at an all time high! This in part is definitely influenced by an online environment where information is available more freely than ever. Everyday consumers are also making an effort to support purpose-driven brands, which …

7 Tips To Maximize Your Digital Ad Budget

All digital marketers generally agree that pay per click advertising is a great tool to boost website traffic and increase online leads. Its effectiveness can be attributed to the 3 common characteristics that all great marketing campaigns have: 1) It’s targeted 2) Predictable (to a certain extent) 3) Measurable. The challenge arises when clients or …

5 Ways to Spice Up Your Video Marketing

For a few years now, video content has been dominating the digital marketing space and it’s not going to slow down any time soon! According to Forbes, video is expected to account for more than 80% of internet traffic this year alone. The challenge for marketing departments and companies is to ensure that they’re on top …