While customer expectations from brands are at an all-time high and trust is at an all-time low, brand awareness fosters trust and ultimately builds equity or value for your brand. At WSI we have built a series of digital marketing programmes aimed at increasing awareness for your brand. Whether your goal is to change the image of your brand, build a loyal community on Social Media, engage with Influencers to expand your reach or launch a new product we have an online brand strategy that gets you results.
True Influence Is Leveraging Authenticty
You may have been hearing this hot topic around marketing discussions (even our own blog – link to influencer blog) and wondered about what it is and how it can be leveraged.
Influencer marketing is more than just Kim Kardashian posting selfies of the latest fashion trend or dietary fad on Instagram.
For most businesses, it’s about everyday people like you or me posting about products or services they believe in and actually use, and in a relatable way.
Shifting Brand Perceptions
Establish Your Identity online
It goes without saying that the perception of your brand by your target audience is critical to the success of your business.
The reality is that a single interaction with your brand is all it takes to shape how your customer perceives you. This perception can change from negative to positive (and vice versa) as a result.
Social Media Presence
Selling Through Social Engagement
Brand awareness is social marketers’ top priority right now. And if you’re struggling to stand out as a brand, or if you want to shift consumers’ perception of your brand, then social media is an impactful way to do it.
We have helped many businesses reach their audience through social media in numerous European states, in the end, it is all about choosing the correct social media strategy.
New Product Launch
Boosting Your Online Value Proposition
You’ve created a fantastic new product, and you can’t wait to get it onto the market. You want to create buzz and excitement online but not sure where to start.
You’ve built a plan for your new product, so now you’ll want to put the same time and care into the marketing efforts to launch it. But take a moment before rushing off and creating campaigns to think about how this plan fits into your current brand strategy, perception, identity, and whether the target market is the same.
Creating Demand In A Competitive Enviroment
You could have a beautifully-designed, innovative, market-leading product, leaving your marketing to chance, or hoping your customers will find out about your services organically, is not a viable approach.
Demand generation does exactly what it says on the tin: it generates demand for your product or service through the use of a highly-targeted advertising campaign.