Cormac has been a Digital Marketing Strategist with WSI for the past 10 years. He enjoys helping executives, business owners and entrepreneurs understand how to take advantage of digital technologies to support their business objectives.

Directing an agile team of creative, analytical and technical professionals to develop strategically relevant digital assets and a powerful social “footprint” for my clients.

Prior to setting up WSI’s Dublin Office in Ireland, Cormac has worked with global corporations such as Oracle, PeopleSoft and BearingPoint. He has project managed several engagements in Ireland and overseas for public and private sector clients and has worked closely in an advisory capacity with Government departments.

“I swing big, with everything I’ve got. I hit big or I miss big. I like to live as big as I can.” – Babe Ruth

With over 12 years Direct Marketing experience, Digital was the natural next phase of her career. She comes to Ireland with a wealth of project management skills and strategic marketing planning for clients large and small. An ability to adapt to various client needs and goals (often under time pressure) allows her the flexibility to work on a wide range of projects and shift thinking when objectives change (as we all know can sometimes happen).

She also keeps creative writing and art design in her back pocket if the need arises and can therefore contributes to our full service team when we all need to come together to get a time-sensitive project done.

She’s crafty in her spare time with her family and brings an effervescence to the office that is sure to transfer.

Highly motivated with an immense appreciation for big data, Niamh helps our clients plan and better understand their digital marketing strategies from client evaluation to planning,  right through to her excellent reporting style.

She is a Google Qualified professional with a thorough understanding of organic and paid online advertising channels and a strong interest in managing attribution. Niamh’s real strengths lie in using business metrics to help optimize campaigns as well as open up a world of previously unattainable information about your customer’s online behaviour. (Which can be a vital tool for modern competitor advantage).

Never afraid to deep dive complicated data sheets or troubleshoot any task, she plays a crucial part in the client’s digital marketing campaigns.

An avid football fan, Niamh also coaches hockey in her spare time.

Catriona is a Marketing graduate with a keen interest in Social Media and online Marketing. With a natural flair for writing she can quickly produce engaging content on any topic from travel to trucks and produces regular blogs and online articles for our clients. As you might expect, she is happiest when managing our clients social media accounts and is well versed in the dark arts of Facebook, Twitter, YouTube and running online promotions.

Social Media aside, she is also well versed in Conversion Architecture and understands the importance of building engaging web pages that will help achieve the client’s goals When it comes to making changes to a client’s website, Catriona is the “go-to” person and can whip our Content Management System into shape.

In the offline world you are likely to find Catriona writing short stories, or be warned – engaged in mortal combat, as she is training for a black belt in Karate!

Geraldine is responsible for all financial aspects of our client projects. She has excellent attention to detail, and always conducts her work with the care and consideration that is the zeitgeist within the WSI office.

Managing the ad spend of the client investment is Geraldine’s utmost priority which she conducts with diligence and care.

Geraldine has the very best communication skills and never fails to explain and present complex information and accountancy practices in a simple and customer friendly way.

Having worked in marketing since 2007, social media marketing was Enda’s stepping stone into the digital marketing space.

From there he has worked as a digital marketing consultant for numerous companies with great success before landing as the Inbound Marketing Specialist for WSI Dublin.

Enda is a results-driven individual with a genuine passion for inbound marketing. He fully understands the importance of every forward-thinking business having an online footprint driven by an intelligently tailored Strategy.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

A genuine advocate of marketing automation with 12 years experience, Rob firmly believes that when used correctly, a good marketing automation program and strategy can help you add qualified leads to your pipeline and increase name recognition in your industry.

An excellent public speaker, He is somewhat an evangelist of social selling and the importance of a complete and suitable online presence for all businesses. He is a frequent marketing blogger and co-wrote the book 12 Things Every Business Needs to Know About Digital Marketing.

He also holds paramount, the idea of customer-centric selling stating: “Marketing is all about talking and engaging with your customers in the medium in which they would prefer to converse with”.

Meadhbh can make words work for you. From creating and planning blogs, to refreshing your web content – she can make the mundane memorable.

With a PhD in poetry, Meadhbh knows how to make language sing – to help you engage with your customers by creating content they want to read. In addition to her creative skills, she is highly organised and certified by PMI as a Project Management Professional.

Brandon has 7 years experience in marketing through various channels including E-Commerce, Email Marketing, Social Media, Public Relations, Cross-Channel and more.

Having graduated from Georgian College in 2009 with honours and 2 awards, Brandon is always learning new skills and knowledge about technology, e-commerce, search engine marketing, search engine optimization, social media and more.

He is a positive and approachable person with real insight and interest in digital marketing and social media and a genuine asset to any E-Commerce team.

Her professional experience started while working for her family’s business, Imarinter, in the logistics and transportation sector. Imarinter is a shipping agency in Honduras serving as a medium to large import/export companies in Central America. This was the starting point in obtaining her entrepreneurial spirit.
Maria is a passionate sales professional with valuable experience in B2B, channel account management and strategic relationship building.

A proactive marketer with international experience gained through working and studying abroad. Gained excellent business acumen, good analytical skills that drive results in fast and highly competitive work environments.

In her career she always tries to excel at her job with a high degree of work ethic and responsibility. A self-motivated individual ready to collaborate with team members, and can be a valuable asset to the team. Her objective is to thrive in what he does, and try to make a positive impact and exceed expectations and overcome challenges.

Jack started out in digital marketing over 11 years ago, which has gone by in a flash. He specialised in performance marketing (PPC, Display, CRO, etc…) from the start and has enjoyed expanding his knowledge into other relevant areas as time has gone by.

He enjoys creating and growing things whilst leading and developing great people. Since 2009 he’s enjoyed his status as a Google AdWords Top Contributor which often allows him the opportunity to present training and ideas to diverse audiences across the globe at Google events.

Jack leads the WSI Paid Search team offering a specific focus on Strategy, PPC & CRO.

Zina is first and foremost a marketing professional who fully understands the business impact of running successful campaigns.  Her area of specialism is Digital advertising. 

She is certified in both Google AdWords and Bing adCenter and consults with our clients to help them optimize their digital ad campaigns.

Zina is also an expert in customer retention programs to help reduce company churn and client attrition and has the ability to get the most out of online search marketing.

Nadja is responsible for our client’s German content. With over 25 years writing copy, she is simply the best when it comes to brand names logos and brand concepts.

Nadja has proven an invaluable asset to our clients trying to inspire and gain ground in the German market or simply for those clients looking for Ad-hoc translations.

She adapts well to all her tasks with extraordinary ease and has an impressive degree of writing skills with a keen attention to detail and accuracy as well as a natural, fluid writing style.

Daniela is tasked with creating the copy for WSI’s Italian clients and customers. She has over 20 years experience creating and translating content for the Italian market.

She has a creative approach to projects and professional manner with people along with a positive attitude she is able to spread in the teams she manages.

Daniela is truly skilled in capturing readers and followers from contiguous lifestyle audiences such as fashion, tourism, travel and events. Competent and skilled in PR, she is a very pleasant and proactive partner to work with.

As an expert in email marketing, Yvonne’s role is to provide the very best email services to her clients.

She is dedicated to helping all manner of companies succeed with optimized email marketing campaigns.

While Yvonne admits she may not yet know your business as well as you do, she sure knows email marketing and for over 8 years has been guiding businesses through best practices, list growth, list management and reporting.

Danny has more than 12 years in graphic/web design and advertising and always pays meticulous attention to detail.

A creative, energetic and passionate designer, he uses a “positive can-do” attitude and over the years has built a reputation of quality work delivered on time and on budget.

Danny the type of design guru who is able to manage and coordinate projects from concept to completion as whos specialties include experience in advertising from print, web design and multimedia presentations.

Brian is a technical genius.  Once Danny has finalised a design, Brian will “cut” this into our technology platform and bring the website to life.

We leave all of the tricky web stuff like HTML, CSS stylesheets, Javascript, Flash integration, cross browser compatibility, domain name administration etc to him.

Several of our projects require us to work with client’s existing websites where we don’t have any control over the technology. Brian revels in this challenge and can often teach the client’s web person a thing or two in the process.

With over 12 years experience managing all manner of digital marketing projects, Ben is the leader you want to have when taking on your competitors on the world wide web.

He has a world of experience managing and leading Projects end to end from development and launch. He works very well in a collaborative goal-oriented environment while still making use of his creativity.

An avid golf enthusiast, when he’s not strategizing for online dominance, you can usually find Ben negotiating the fairways of Toronto, Canada.

With almost 18 years experience online, Massimo’s passion is to think and create successful online businesses. Having started his own Creative Web company in 2000, he now runs one of the most respected Italian Web Agencies for big web development.

He is known to always give incredible support providing excellent work, in a timely fashion.

Massimo’s specialties include: Entrepreneurship, Product Design and Management, Online Marketing, Technical team management

Dominika’s main objective is helping enterprises of any size determine what, where and when to post on social, ensuring their investment in social media marketing is delivering measurable brand value and revenue outcomes.

A passion for data and social analytics, she can help you reach your brands ‘Social Potential’ to build personal customer relationships and accelerate growth.

Her product knowledge with her assigned clients is second to none. Dominika is a creative, determined and business-savvy professional but ultimately her key focus is client satisfaction.

She is diligent, always full of ideas and offers excellent advice.

An expert in Web Presence Analytics platform for SEO, Social, Content and Influencer Marketing, Krista has been in digital marketing for over 8 years now. Her marketing platform informs brands and agencies on how to make smarter content and how to measure the performance of content marketing investments across owned and earned media.

Krista is greatly passionate about digital marketing technologies and has always known marketers need innovation and automation brought to their SEO and content strategies.

With her approach to marketing, she has a gutsy and never ever give attitude and always applies her leadership skills, determination and drive in succeeding in all her marketing projects.

Taigh is a tenacious, highly analytical leader offering proven ability to produce gains as a driver in the sales and digital marketing industry.

He has the ability to identify and capitalise on emerging business ventures to propel an organisation to the top tier of its industry.

He has an excellent motivational management style with a proven history of acquiring high-valued clients and implementing strategies for accelerated growth. Strives to exceed revenue goals, optimize operations, and improve service quality while strengthening the bottom line.

With over 15 years of corporate experience in the field of communications and public relations, Sheetal is an excellent copywriter and has worked for WSI for over 5 years.

Content-driven and client-focused, She is a person you can trust when you want to be sure that important tasks will be completed.

Having held senior management positions in several blue-chip international companies,
including premier banking corporation HSBC.

After graduating from the University of Florida, Koertni started her career in marketing automation.
Now she helps businesses apply the automation tools to their marketing strategy and inspires her clients to fully utilize this brilliant web tool.

She is a quick learner with strong project management skills and always strives to stay on top of the ever-evolving trends of the marketing world.

Koertni works great in a team environment and loves to bounce ideas around in order to generate the best solution.

A creative, energetic and organized individual, If you have a problem that needs solving, she says: ‘bring it on and let’s brainstorm!’

Chief Operating Officer, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole.

Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems and support they need to remain top amongst their competitors.

Valerie first joined WSI in 1999 and has served in a number of roles. Prior to this, she ran her own business and worked overseas in a number of countries. Valerie holds a Masters degree from the University of Toronto.

Mark Dobson has been with WSI since our inception in 1995. He has an extensive background in business development in several industries dating back to the early seventies.

His knowledge of the development of human potential and the understanding of behavioral patterns has been instrumental in developing the WSI System over the course of the years in his previous role as VP of Franchise Development.

In November 2013, Mark became the new CEO of the WSI group of companies. With Mark’s extensive business experience and knowledge of the WSI system he has seamlessly stepped into the role of over seeing the day-to-day management operations of the business.

Shaunak began serving as WSI’s Vice President of Information Technology in April, 2011. Previous to this, he was the Director of Information Technology having joined the company in June of 2009.

Shaunak has over 16 years of experience in the areas of telecommunications, information technology, cloud computing, enterprise applications and education. Shaunak specializes in the areas of strategic initiatives, automation and optimization of IT environments both from an infrastructure and enterprise applications perspective.

Since joining WSI in 2004, Rimma has been instrumental in the growth and development of the company through the various roles she has held which include Customer Service and Support Manager, Director of Franchise Operations, Director of Compliance and currently, Vice President of Global Operational Performance. Prior to WSI, Rimma held executive positions in five countries along with having started and operated three successful companies of her own. She oversees support, legal, regional and global events, billing and collections, and financial performance. She is an

Prior to WSI, Rimma held executive positions in five countries along with having started and operated three successful companies of her own. She oversees support, legal, regional and global events, billing and collections, and financial performance. She is an

he is an alumni of the Certified Franchise Executives program and is the corporate liaison for the International, the French and the Canadian Franchise Associations.