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The Anatomy of a Full-Service Social Media Team (Part 2)

Previously, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder your ROI, while ultimately burning out your coordinator. Simply …

The Anatomy of a Full-Service Social Media Team (Part 1)

Pretty much anyone and everyone who has spent time building a social presence online for a brand knows this one truth: It. Is. TOUGH. It’s so much more than the daily tweet announcing your latest product launch. Those were the olden times of the social media world. These days, businesses – both small operations and large enterprises – require …