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The Importance of Keeping Your Lead Generation Pipeline Full

Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. As a marketer, you want to see as many people …

Creating An Effective Marketing Funnel To Drive Sales

A marketing funnel is a roadmap of a typical customer journey from the awareness stage to the purchasing stage. In their marketing funnel article, Sprout Social do a good job of describing the evolution of the funnel from the introduction of the AIDA (Attract, Interest, Desire, Action) back at the end of the 19th century …

We Launched An eBook Marketing Strategy – Here’s How We Did It

When the idea for an eBook marketing strategy post popped up in a team meeting, it was discussed, unanimously approved, and quickly put on the content calendar. When starting to write this blog, I began thinking about my intro (or my hook). I thought it would be nice to start with a fun and intriguing quote, but …

6 Online Lead Generation Best Practices For Local Businesses

If you are a business owner struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that are still in the …