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What’s all the hype about – The rise of Influencer Marketing

While we might think that Influencer Marketing began in the last decade with the Kardashians, in fact, it dates back much earlier than that. Product endorsements have been around since at least 1890 when Nancy Green was hired to be “Aunt Jemima” for the famous Quaker Oats brand. Michael Jackson, Tina Turner, Elizabeth Taylor, and …