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The Ultimate Guide for Social Media Marketing

Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate and share content quickly, efficiently, and in real-time. When you take a look from a marketing perspective within a business, no matter how big or how small, social media has …

The Anatomy of a Full-Service Social Media Team (Part 2)

Previously, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder your ROI, while ultimately burning out your coordinator. Simply …

The Anatomy of a Full-Service Social Media Team (Part 1)

Pretty much anyone and everyone who has spent time building a social presence online for a brand knows this one truth: It. Is. TOUGH. It’s so much more than the daily tweet announcing your latest product launch. Those were the olden times of the social media world. These days, businesses – both small operations and large enterprises – require …

Build Leads and Engage with your Prospects with Social Selling

Build Leads and Engage with your Prospects with Social Selling For many business leaders, connections are more important than ever. These connections can often be with your business partners, suppliers or even those you have (or have yet to make) with your clients and customers. These connections can be very useful for your sales strategy …

Influencer Marketing: What Are Micro-Influencers?

Influencer marketing has become an extremely effective way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold – it’s continuing to grow. What is influencer marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could …

5 Ways to Effectively Use Hashtags in Social Media Marketing

As a social media marketer, why should you use hashtags? How do they benefit your social marketing strategy? How can you use them effectively to ramp up your social media marketing efforts? Think of hashtags as labels for your content. It’s an effective way to tag and categorize your content so that people can find …

4 Reasons Businesses Should Use Instagram Stories

When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, right?” Two years later, it seems like Instagram has leapfrogged its competitors by constantly innovating and introducing new features to keep users …

How to Sync Up Your Social Media With Your Inbound Marketing Strategy

“Social media replaces nothing but compliments everything” – Neal Schaffer According to Hootsuite’s 2018 state of digital report, there are more than 3 billion people around the world using social media each month.  It’s no secret that in recent years, digital marketers have tapped into this audience to promote their brands by sharing content, sponsoring social …

Why is LinkedIn the New Social Media Superhero for B2B Companies?

A couple of statistics that LinkedIn shared in a recent blog post reflects its growing popularity in the B2B community. 80% of B2B leads come from LinkedIn, 46% percent of social media traffic coming to B2B company sites is from the same platform, and an overwhelming 79% of B2B marketers say LinkedIn is an effective …