• Menu
  • Search

Get Familiar with Google Analytics 4

Do you want to continue tracking how people interact with your website? Then you need to understand Google Analytics 4: what it is, how it differs from other versions of the product, and why you need to switch. Discover everything you need to know inside this guide. What is Google Analytics 4? Google Analytics is an …

Marketing and The Psychology Of Persuasion

Defining the perfect target audience or market is a challenge faced by all brands in all industries across the world.  Assuming you have a great product or service, getting this right usually means success but getting it wrong often leads to failure! In this blog article I’ll explore how Psychology can help us build better …

The Future of Digital Marketing: 5 Predictions for 2022

This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and we hope all of you out there—our readers, partners and clients—look forward to it, too. We hope everybody who comes across this post as we …

A Guide to Building a Marketing Tech Stack

Editor’s Note: This post was originally published in December 2019 and has been updated with new content and details for 2021. By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup… you get the idea). They’re a duo – Naturally paired together to enhance the overall …

The Future of Post-Pandemic Marketing: 5 Predictions for 2021

Well…this post is going to be a little different than in previous years, isn’t it? I guess that’s true of most things in 2020, so it’s no longer surprising. Usually, when December rolls around, we wax poetic about the joy of Thanksgiving, which carries into the merriment and wonder of the holiday season, culminating with …

The Future of Marketing: 5 Predictions for 2020

People generally find lots to complain about in January! Certainly in Ireland, daylight hours are limited and we can expect lots of Atlantic storms to make their way to our shores.  The Christmas hangover has well and truly established itself and our social media feeds are cluttered with every type of health and fitness fad …

5 Top Metrics That Every Marketer Should Pay Attention To

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”  – Mark Twain Though Mark Twain wasn’t talking about digital marketing in the present day when he said that, he might have predicted something that holds true, especially in current times when almost every good marketer pays close attention …