Did you know that we can predict the future? Just Kidding! That been said, 2023 is the eighth year in a row we’ve written a predictions post like this, that peers into the future. We love doing it, and the data suggests you like reading it so as long as that’s the case, we’ll be …
Do you want to continue tracking how people interact with your website? Then you need to understand Google Analytics 4: what it is, how it differs from other versions of the product, and why you need to switch. Discover everything you need to know inside this guide. What is Google Analytics 4? Google Analytics is an …
Defining the perfect target audience or market is a challenge faced by all brands in all industries across the world. Assuming you have a great product or service, getting this right usually means success but getting it wrong often leads to failure! In this blog article I’ll explore how Psychology can help us build better …
This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and we hope all of you out there—our readers, partners and clients—look forward to it, too. We hope everybody who comes across this post as we …
In the past, many brands and indeed consumers opted to stay neutral on certain causes and issues to avoid retaliation from others. That mentality has changed and now it appears that everybody wants to feel like they’re a part of something bigger. This is not just a millennial or generation X thing, it’s across all …
Editor’s Note: This post was originally published in December 2019 and has been updated with new content and details for 2021. By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup… you get the idea). They’re a duo – Naturally paired together to enhance the overall …
Well…this post is going to be a little different than in previous years, isn’t it? I guess that’s true of most things in 2020, so it’s no longer surprising. Usually, when December rolls around, we wax poetic about the joy of Thanksgiving, which carries into the merriment and wonder of the holiday season, culminating with …
It has been my experience that customer service and marketing departments often exist in separate silos in many organisations.
People generally find lots to complain about in January! Certainly in Ireland, daylight hours are limited and we can expect lots of Atlantic storms to make their way to our shores. The Christmas hangover has well and truly established itself and our social media feeds are cluttered with every type of health and fitness fad …
“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.” – Mark Twain Though Mark Twain wasn’t talking about digital marketing in the present day when he said that, he might have predicted something that holds true, especially in current times when almost every good marketer pays close attention …
Stay Connected