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Marketing and The Psychology Of Persuasion

Defining the perfect target audience or market is a challenge faced by all brands in all industries across the world.  Assuming you have a great product or service, getting this right usually means success but getting it wrong often leads to failure! In this blog article I’ll explore how Psychology can help us build better …

A Guide to Building a Marketing Tech Stack

Editor’s Note: This post was originally published in December 2019 and has been updated with new content and details for 2021. By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup… you get the idea). They’re a duo – Naturally paired together to enhance the overall …

The Future of Marketing: 5 Predictions for 2020

People generally find lots to complain about in January! Certainly in Ireland, daylight hours are limited and we can expect lots of Atlantic storms to make their way to our shores.  The Christmas hangover has well and truly established itself and our social media feeds are cluttered with every type of health and fitness fad …

5 Top Metrics That Every Marketer Should Pay Attention To

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”  – Mark Twain Though Mark Twain wasn’t talking about digital marketing in the present day when he said that, he might have predicted something that holds true, especially in current times when almost every good marketer pays close attention …

The Role of the Customer is Changing – Are You Ready?

The role of the customer is changing. Nowadays, customer expectation from the companies and brands they support and work with is at an all time high! This in part is definitely influenced by an online environment where information is available more freely than ever. Everyday consumers are also making an effort to support purpose-driven brands, which …

Why Marketing is An Investment, Not An Expense

Marketing is the act of persuading people to buy a product or service. And its not just any specific product or service – you need to convince customers to buy YOUR  product or service instead of a similar one from another company. It goes without saying that marketing is getting harder and harder. Not only is competition …

Is your Marketing Message Consistant Across All Marketing Channels?

I was doing some research for a client recently and I noticed that topics relating to “OmniChannel” and “Cross Media” are trending again right now. I know its too early to talk about Christmas ☺ but I was reminded of a shopping experience I had last year which really helped me put the concept of …

How The Right Data Can Make All The Difference

When it comes to data and numbers, conventional wisdom tells us to be wary of small sample sizes. And for good reason – if you launch a campaign and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website. It’s …