Category: Content Marketing

No matter how hard you try, your website will have outdated content. Here at WSI, we consistently write and publish new blog content, as creating fresh content is core to …

A long time ago, marketing involved a lot of interruption. To get the word out about a product, service, or brand, marketers, and advertisers would place ads in newspapers, between …

Editor’s Note: This post was originally published in November 2019 and has been updated with additional content in January 2022. Do you ever feel unsure about what content to create …

Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to …

Summary: Do you need help making sense of Google’s Core Web Vitals page experience update? Fear not, because we have the answers to some FAQs right here. Along with the 200 ranking …

I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around …

When it comes to writing content such as blog posts, web pages, landing pages or email campaigns, many companies fall flat on their faces. And it’s not always because of …

Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so …

“If it ain’t broke, don’t fix it” There is much debate as to the origin of this phrase which was popularised by Jimmy Carter’s 1977 US administration.  The view was …

As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that builds a relationship with the target audience and …