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Content Marketing: The Lifeblood of Digital Marketing

A long time ago, marketing involved a lot of interruption. To get the word out about a product, service, or brand, marketers, and advertisers would place ads in newspapers, between TV shows and songs on the radio, on buildings and billboards – hoping to catch a consumer’s attention during some other activity. Some efforts were …

5 Tips for Choosing Content Marketing Topics

Editor’s Note: This post was originally published in November 2019 and has been updated with additional content in January 2022. Do you ever feel unsure about what content to create and share or how to choose content marketing topics? Do you find it hard to keep a constant stream of ideas flowing? It can get …

Everything Businesses Need to Know About SEO

Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online. If you’ve spent as much time as we have researching the ins and outs of SEO, you’ve probably realized that …

What You Need to Know About Google’s Core Web Vitals Update

Summary: Do you need help making sense of Google’s Core Web Vitals page experience update? Fear not, because we have the answers to some FAQs right here. Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolled out mid-June 2021) will start taking user experience (UX) into consideration even more. What Are …

Getting Ahead of the Curve Post Covid-19

I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, …

5 Tips For Creating Great Content

When it comes to writing content such as blog posts, web pages, landing pages or email campaigns, many companies fall flat on their faces. And it’s not always because of the quality of the writing, the subject matter or even the content strategy. Perhaps the biggest offender when it comes to writing content that doesn’t …

4 Ways To Create A List Of Blog Topics Without Pulling Your Hair Out

Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of the Internet, so figuring out how …

Why It’s Important To Update Your Website’s Design And UX

“If it ain’t broke, don’t fix it” There is much debate as to the origin of this phrase which was popularised by Jimmy Carter’s 1977 US administration.  The view was that they could save Uncle Sam billions of dollars by adopting this motto. One thing we do know is that this motto should not be …

4 Content Marketing Examples to Live By

As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that builds a relationship with the target audience and eventually spurs them on toward action. Content marketing is a less obvious, more subtle approach to building a brand. It’s not about direct promotion—it’s about …

4 Content Marketing Ideas to Try

Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries. In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space …