Month: July 2017

In the fall of 2014, most of WSI’s marketing team attended HubSpot’s INBOUND conference in Boston. We put on a yearly Global Convention for our network, so I’m familiar with the benefits of hosting and attending conferences. In particular, the team raved about a talk by renowned speaker and author Simon Sinek. His INBOUND keynote was based on …

Most digital marketers send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move: According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter, while only 10% prefer Facebook. And marketers find them useful as well. The number-one use of email …