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Marketing and The Psychology Of Persuasion

Defining the perfect target audience or market is a challenge faced by all brands in all industries across the world.  Assuming you have a great product or service, getting this right usually means success but getting it wrong often leads to failure! In this blog article I’ll explore how Psychology can help us build better …

A Marketer’s Guide to Amazon Ad Types

The benefit of Amazon’s marketing is illustrated in its most recent financial results. It is the third-largest digital advertising platform in North America after Google and Facebook. And in 2021, Amazon had the highest-selling Black Friday to Cyber Monday shopping weekend ever, with clothing, beauty, home, and toys amongst the top-selling categories. According to Amazon, in …