A marketing funnel is a roadmap of a typical customer journey from the awareness stage to the purchasing stage. In their marketing funnel article, Sprout Social do a good job of describing the evolution of the funnel from the introduction of the AIDA (Attract, Interest, Desire, Action) back at the end of the 19th century …
Build Leads and Engage with your Prospects with Social Selling For many business leaders, connections are more important than ever. These connections can often be with your business partners, suppliers or even those you have (or have yet to make) with your clients and customers. These connections can be very useful for your sales strategy …
For a long time, video has been considered one of the more powerful tools to boost brand image. As marketers, we see the potential for video and many of us believe we have a good foothold when it comes to using the medium but how many of us really leverage video correctly when formulating our …
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