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5 Reasons Why Accessibility is Good for Your Business

Summary: Do you want to be an inclusive business and increase sales? Then you’re in the right place! In this post, you will realize why website accessibility is good for your business and customers. For over 25 years, WSI has been providing digital marketing services and strategies – including website accessibility checklists – to businesses of all …

Everything You Need to Know About Website Design and Development

Whether you have an existing website or are starting from scratch, your design and development choices can determine how successful you are with the online aspect of your business. If you own a business, you need to have an understanding of website design and development. Your website is just as important as a brick-and-mortar store. It helps …

Why the Customer Experience You Deliver is Vital in A Digital World

Businesses, whether online via eCommerce or in physical space, are always facing human beings. People are who we are selling to, who we are delivering products to, and to who we are providing service. The human element of the business has always made developing relationships with customers essential, just as real estate agents have always …

5 Secrets to Generating Leads with Content

1,400 blog posts are published every minute, with 59.3 million published every month. So how many blog posts are published every year? You can figure out the Maths! At the time of writing this post – 10:30am in Dublin, Ireland, Worldometers tells me that 2,278,710 blogs have already been written today. The point I am trying to …

5 Steps to Conducting Successful A/B Tests for Your Landing Pages

Summary: A/B testing can take your marketing efforts to the next level and help customers move more effectively through the sales and marketing funnel. As a marketer, it’s often tempting to base your marketing decisions off of your initial “gut feeling”. More often than not, those who solely rely on their intuition to predict what will …

How to transform your website into a lead generation machine

  Your Website Is a Two-Way Channel Today’s digital marketing landscape is packed with interaction, user-generated content, dynamic search results and more. It’s no wonder that the competition for leads grows ever more fierce. How is it possible to cut through all the noise and provide real impact with your visitors? You’ll need to put …

3 Future Proof Landing Page Tips For Marketers

Without a doubt, landing pages are an extremely important part of any marketing strategy. After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers. Despite the lead generation prowess of landing pages, it took a while for businesses to realise their value. And …

4 Quick & Easy Ways to Boost Traffic to Your Website

  “The Internet is becoming the town square for the global village of tomorrow” – Bill Gates It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business landscape today makes it obvious that having a strong, visible web …

The Power of Conversion Rate Optimization

In this day and age, having an online presence is more important than ever, especially for businesses. Connecting with your target audience, whether they are clients, potential customers, fanbases, or followers, is vital for a continued and loyal relationship. Of course, it is always harder to connect with someone over the internet where you can’t …