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5 Top Metrics That Every Marketer Should Pay Attention To

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”  – Mark Twain Though Mark Twain wasn’t talking about digital marketing in the present day when he said that, he might have predicted something that holds true, especially in current times when almost every good marketer pays close attention …

How to Find the Right Email Marketing Platform for Your Business

Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation, your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt with …

How to Create an Email Drip Campaign that Converts

If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled process has transformed into a buyer-powered, self-guided tour. Here are some compelling stats to further illustrate this phenomenon: 81% of shoppers conduct online research before buying. (Source: AdWeek) …