Month: November 2019

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”  – Mark Twain Though Mark Twain wasn’t talking about digital marketing in the present …

Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation, your …

If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled …