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Why is LinkedIn the New Social Media Superhero for B2B Companies?

A couple of statistics that LinkedIn shared in a recent blog post reflects its growing popularity in the B2B community. 80% of B2B leads come from LinkedIn, 46% percent of social media traffic coming to B2B company sites is from the same platform, and an overwhelming 79% of B2B marketers say LinkedIn is an effective …

Why Time is Not the Enemy of Marketers

Harry Potter fans will be familiar with the concept of Hermione’s Time-Turner and how she managed to use this device to turn back time so she could attend multiple classes. Many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of time they take to implement and deliver …