Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries. In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space …
When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, right?” Two years later, it seems like Instagram has leapfrogged its competitors by constantly innovating and introducing new features to keep users …
For a long, long time, the purchase journey of a customer remained exactly the same. And truth be told, it didn’t have a whole lot to do with anything store owners were doing. The old customer journey: Visit the store → Browse around → Make purchase. “Shopping” was akin to pressing your nose up against a store’s …
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