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3 Ways Video Can Ignite Your Marketing Campaigns

Over the past decade, the rise of video has been dominating the digital space and nowadays, the demand for video is higher than ever. In fact the way we consume content has changed.  Our kids are watching YouTube videos to help them with homework projects or to get the latest hack from Minecraft. How many …

We Launched An eBook Marketing Strategy – Here’s How We Did It

When the idea for an eBook marketing strategy post popped up in a team meeting, it was discussed, unanimously approved, and quickly put on the content calendar. When starting to write this blog, I began thinking about my intro (or my hook). I thought it would be nice to start with a fun and intriguing quote, but …

Four Tactics To Nurture & Retain Your Customers

If someone were to ask you what a marketer’s most important goal is, how would you answer? It’s likely your answer would be teetering somewhere around generating leads, and yes, lead generation is extremely important. But what about the customers you already have? It’s so easy to get fixated on capturing new business. After all, …