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How The Right Data Can Make All The Difference

When it comes to data and numbers, conventional wisdom tells us to be wary of small sample sizes. And for good reason – if you launch a campaign and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website. It’s …

Influencer Marketing: What Are Micro-Influencers?

Influencer marketing has become an extremely effective way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold – it’s continuing to grow. What is influencer marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could …