Month: June 2019

When it comes to data and numbers, conventional wisdom tells us to be wary of small sample sizes. And for good reason – if you launch a campaign and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website. It’s …

Influencer marketing has become an extremely effective way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold – it’s continuing to grow. What is influencer marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could …