• Menu
  • Search

4 Content Marketing Examples to Live By

As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that builds a relationship with the target audience and eventually spurs them on toward action. Content marketing is a less obvious, more subtle approach to building a brand. It’s not about direct promotion—it’s about …

How to transform your website into a lead generation machine

  Your Website Is a Two-Way Channel Today’s digital marketing landscape is packed with interaction, user-generated content, dynamic search results and more. It’s no wonder that the competition for leads grows ever more fierce. How is it possible to cut through all the noise and provide real impact with your visitors? You’ll need to put …

Increasing Leads and Sales with Digital Advertising

From the first days of moving pictures to the rise of the internet, very little has changed in the principles of advertising. We still create the measure based on the expectations of the audience. We still test to see which messages are the right ones to use and who are the right people to see …

Using Data-Driven Creativity to Enhance the Customer Experience

More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes, 70% of enterprises have increased their spending on real-time …