Category: Content Marketing

Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so …

“If it ain’t broke, don’t fix it” There is much debate as to the origin of this phrase which was popularised by Jimmy Carter’s 1977 US administration.  The view was …

As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that builds a relationship with the target audience and …

Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining …

Over the last six years, content’s relationship with the marketing world has been a wild ride. Content was all the rage during the honeymoon stage. There were late nights, long …

When it comes to landing pages, the numbers are skewed. Landing pages do a staggeringly effective job at converting site visitors into paying customers. But directing customers to standalone landing …

Summary: Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to …