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How to transform your website into a lead generation machine

Once upon a time, your website was the hottest thing on the digital block. It looked great and generated lots of business. You and your digital marketing team couldn’t have been happier. But lately, that spark just isn’t what it used to be. You’ve started to take notice that your competitors’ sites look more streamlined …

4 Quick & Easy Ways to Boost Traffic to Your Website

  “The Internet is becoming the town square for the global village of tomorrow” – Bill Gates It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business landscape today makes it obvious that having a strong, visible web …

How to Create an Email Drip Campaign that Converts

If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled process has transformed into a buyer-powered, self-guided tour. Here are some compelling stats to further illustrate this phenomenon: 81% of shoppers conduct online research before buying. (Source: AdWeek) …

Why Marketing is An Investment, Not An Expense

  Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another company. It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world are …