Complete Digital Marketing Strategy
“If you know the enemy and you know yourself, you need not fear the results of a hundred battles.”
– Sun Tzu
Digital Strategy is an integral part of our service offering as it provides the blueprint for cost-effectively achieving your marketing goals and ultimately your vision.
Through our consultative process we uncover your business’s unique online advantages – every business has at least 3 ‘killer’ advantages that can help dominate a market through high precision, high impact marketing tactics.
We will help you see the full competitive picture while unlocking new growth opportunities.
Where are your competitors advertising online and how much are they investing? Which investments are the most effective? Who is buying from your competitor? With our global research team and powerful technology, we can answer these questions and many more.
The aforementioned digital blueprint will identify where your potential customers are online and how best to convert them into paying, long-term customers. For example, imagine fishing in the vast ocean with an electronic fish-finder. This technology allows you to see exactly where the fish are swimming under the water – it’s an unfair advantage that makes it significantly easier to find and catch fish. Similarly, your digital blueprint will identify where to cast your ‘fishing net’ (marketing investment, channels …) and which ‘bait’ (content, offer) the fish (potential customers) prefer.
Partnering with WSI will help make your competitor’s strategy transparent – allowing you to capitalize upon their weaknesses (and oversights) while mapping your ‘double down’ opportunities for exponential revenue growth.
Let’s say, your business objective is to grow the number of leads in the business by 20%, you will then need to put together a strategy that will achieve that goal. Alternatively, your objective may be to build brand awareness, introduce a new product to the market or conduct some online research for your mainstream marketing efforts. These are all perfectly valid for an online marketing campaign but the tactics used to achieve each of these objectives may be different.
Based on the data we have gathered during our process we will put together a set of recommendations that will help you reach your online marketing goals. Rather than trying to start everything at once we will help you put together a plan with a realistic timeline for rolling out each new initiative.
WSI removes the guesswork and uncertainty from marketing investments as we allow real-world data to guide our decisions.