Multi-Device Web Design Solutions
Can you remember the last time you visited an ugly website with no ‘relevant’ information? How did it make you feel?
User Experience (UX) Design is an extremely important aspect of digital marketing and therefore web design is no longer a one-size-fits-all proposition. The reason is simple: consumers are viewing your content on desktops, laptops, tablets, smartphones and even TVs? A responsive web design ensures that your potential customers have a memorable experience interacting with your brand while finding the answers to support their next decision.
Make It Easy to Convert Customers Anywhere
Great UX designed for specific devices will increase conversion rates. As businesses and marketers, we need to ensure that our content not only looks good and resonates, but is also appropriate for the device.
When WSI’s founder speaks at Google, he often uses a plumbing example to help illustrate the importance of context, device and time as content delivery cues. If someone is searching for a plumber on their phone at 11:00pm at night, we can assume that they have an emergency and need to speak with a plumber now! Knowing this information allows us to design a context-aware website to quickly address the emergency situation – addressing the visitor’s intent.
“Stop Thinking in Pages. Start Thinking in Systems.”
– Jeremy Keith