I was doing some research for a client recently and I noticed that topics relating to “OmniChannel” and “Cross Media” are trending again right now. I know its too early to talk about Christmas ☺ but I was reminded of a shopping experience I had last year which really helped me put the concept of …

If knowing is half the battle, then the other half is acting on that knowledge. As a digital marketing executive, I’ve come to realise that I work in an extremely tough industry. I see the amount of challenges faced by my team, our agencies and the clients we serve, and am in awe of the …