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A Marketer’s Guide to Amazon Ad Types

The benefit of Amazon’s marketing is illustrated in its most recent financial results. It is the third-largest digital advertising platform in North America after Google and Facebook. And in 2021, Amazon had the highest-selling Black Friday to Cyber Monday shopping weekend ever, with clothing, beauty, home, and toys amongst the top-selling categories. According to Amazon, in …

How to Boost your SEO Strategy with Low Competition Keywords

When a website is new or relatively unknown, it can be difficult to rank well for competitive keywords. And writing content and developing a strong online reputation can take time that you don’t have. So why not consider including low competition keywords in your SEO strategy (learn more about SEO)? In this article, we get …