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Actionable Marketing Tactics to Integrate Digital Marketing with Traditional Marketing

To improve the effectiveness of your marketing campaigns, traditional and digital marketing need to work together. While digital marketing is increasing its influence and popularity, tried and tested traditional marketing methods that have yielded successful results have their own sphere of influence and should be included in a comprehensive marketing campaign. As marketers, you should …

Do You Know the Truth About Customer Loyalty?

It’s funny, before I had always believed I knew the absolute truth about customer loyalty. Or I don’t have a mindful understanding of it, even though my subconscious does (and yours does, too). Which is strange, because the truth about customer loyalty has a lot to do with the subconscious. Allow me to explain: The …

3 Signs It’s Time to Let An Agency Help You Generate Leads

If knowing is half the battle, then the other half is acting on that knowledge. As a digital marketing executive, I’ve come to realise that I work in an extremely tough industry. I see the amount of challenges faced by my team, our agencies and the clients we serve, and am in awe of the …

4 Quick & Easy Ways to Boost Traffic to Your Website

  “The Internet is becoming the town square for the global village of tomorrow” – Bill Gates It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business landscape today makes it obvious that having a strong, visible web …

3 Tips For Healthy, High Performing E-Newsletters

Most digital marketers send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move: According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter, while only 10% prefer Facebook. And marketers find them useful as well. The number-one use of email …

American Gods, Marketing and the Power of Belief

If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first blush, human nature may seem like a heady topic for a humble marketing blog. But on second thought, marketing is about getting a group of people …

5 Top Metrics That Every Marketer Should Pay Attention To

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”  – Mark Twain Though Mark Twain wasn’t talking about digital marketing in the present day when he said that, he might have predicted something that holds true, especially in current times when almost every good marketer pays close attention …

How to Create an Email Drip Campaign that Converts

If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled process has transformed into a buyer-powered, self-guided tour. Here are some compelling stats to further illustrate this phenomenon: 81% of shoppers conduct online research before buying. (Source: AdWeek) …